Weekends with Lizzie

Think PINK!


This month at Lizzie Driver, we’ve been reminding our customers and friends to “Think Pink”. Signs of pink are everywhere – in businesses, schools, comic strips, and on Sundays, we see pink highlights in every pro football game. We all know that October is Breast Cancer Awareness month, but we decided to look into the history of how and why this came to be.

Did you know:

         -NBCAM (National Breast Cancer Awareness Month) began in 1985. The aim was to promote mammography as the best means of early detection.

         - In 1991, the Susan G. Komen Foundation handed out pink ribbons (derived from the popular red ribbons of AIDS awareness) to participants in its New York City race for breast cancer survivors.

         - In 1993, Self Magazine and Estee Lauder founded the Breast Cancer Research Foundation and established the pink ribbon as its symbol. The strength of these two brands elevated the status of the breast cancer awareness symbol.

         - World landmarks go pink in October – the Eiffel Tower, the Empire State Building, Niagara Falls, the Harbour Bridge in Sidney, Constantine’s Arch in Rome, the White House and myriad other locations show their support of Breast Cancer Awareness with pinkness.

Today, National Breast Cancer Awareness Month means major breast cancer charities raising funds for research, focusing attention on the disease, and reminding women to be aware and to strategize early detection.

This year, 142,000 women will be diagnosed with breast cancer. We’ve all been touched by this disease. I am personally so thankful for those women in my life who’ve fought breast cancer and won. I am beyond grateful for dear friends Patti, Louise, Julie and Lisa. And my beautiful mother, Marylyn.

So we remind you again to Think Pink. In honor of the special women in your life, go to these or other websites and find a way to help the cause:

  • Susan G Komen Foundation
  • National Breast Cancer Foundation
  • American Cancer Society